About Us

DA BY DANIEL IS A FASHION HOUSE WHO STARTED OFF DEDICATED DESIGNING TO THE AUTHENTIC WOMEN, OLD WORLD GLAMOUR AND EFFORTLESS STYLE. DA BY DANIEL NOW HAS SHIFTED HIS INSPIRATION TO NOT ONLY OLD WORLD GLAMOUR, BUT TODAY'S NEW WAYS, FOR ALL AGES AND STYLES.

The brand pays homage to Australia’s quintessential cosmopolitan and urban style through a curated mix of effortless statement occasion pieces and a head-turning shoe line.

 

The DA By Daniel Brand est in 2008 (formally Daniel Alexander Couture) was relaunched in 2018, when Daniel Alexander and his team brought a little magic from Oz to New York Fashion Week with their runway collection, “DA from OZ” showcasing an explosion of glamorous statement pieces as the models made their way down a yellow brick road on a New York Platform!!! 

 

With Daniel Alexander's 10 years of experience, with his team of highly qualified individuals, they were able to create something so unique and special, that comes second to none, when it comes to individual creativity, and flawless display of team work

 

The DA By Daniel team traveled a long journey to the US, meanwhile, keeping their love for home and family close to their heart and are always inspired by their personal connections with everyone they cross paths with. Unique to the launch of Australian Design team DA By Daniel, 

The DA team went somewhere beyond the rainbow, exhibiting a brand new launch emulating the iconic Wizard of Oz, as appropriate on many levels. The impact creativity and experience was so inspiring, The DA By Daniel Team, returned home, to find they were headed to Los Angeles California, to present, yet another debut in the United States, during LA Fashion week. Of which, took place in a beautiful Hollywood Mansion, in the iconic Hollywood hillsof

. Magic began to really take off after Los Angeles.   

 

To learn more about the magic that organically unfolded click the learn more button at the bottom.

 

ABN 88603 648 675

ACN 603 648 675